Driving cold traffic to your website is only half the battle. Without an intentional retargeting funnel, the majority of ad spend is squandered when prospective buyers leave your site without converting.
Effective paid advertising funnels segment visitors based on their exact behavior: someone who read a service page requires a different message than someone who abandoned an enquiry form.
By combining Google Search Ads for high-intent traffic with Meta dynamic retargeting carousels, brands create a persistent, convincing narrative that guides prospects back to conversion.